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Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.
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Google AdWords, or what is commonly known as PPC stands for pay-per-click. This is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Google AdWords is one of the most popular forms of search engine marketing / advertising and can gain you instant visibility online. Each time your ad is clicked, this sends a visitor or potential client to your website.
Act today—classes are filling fast. Content marketing specialists are the digital content creators. They frequently keep track of the company’s blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
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