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While being found online is probably the most important part of an online marketing strategy, there are other types of internet marketing that supplement those efforts.
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Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process. No one consumes long-form content on Facebook. That’s what blogs and YouTube are for.
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Get HubSpot free Thousands of professional templates: Home Insurance Writing blog posts is especially effective for providing different opportunities to land on page one of search engines — for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
That’s what email marketing is all about: Directly communicating with your audience and customers.
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Most importantly, all of these compounding returns can help your content climb the Google ranks, which in turn helps it reach more people organically.
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But how do you get your current followers to share your brand or business with their followers…? Content! Really, really freaking good content.
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