But only a few companies know why they do it. BuilderAll is one of those companies that operating from their core WHY, and their why is simple. This company decided to change the rules in this marketplace, and they said - we will create a software that will allow each marketer to start an online business without spending tons of money on different tools.
It is important to remember that just because digital marketing uses different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. It can be easy to set objectives for digital marketing based around ‘vanity metrics’ such as number of ‘likes’ or followers, so it is useful to bear in mind this definition of marketing advanced by the Chartered Institute of Marketing:
2018 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 49% in latest survey, although that is still quite high, and means almost half are still doing digital with no strategy in place.
Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.
A great way to gain authority online is through social proofing. Consumers feel safer when they buy something that they know others trust to buy too. That’s why Builderall uses a social proofing application to drive conversions and results. On sales or checkout pages, the consumer can see the latest buyers of your product which helps them realize how successful your product is. Because others trust you enough to purchase your product, this will help the current consumer convert to a sale too. Use this unlimitedly on Builderall in order to gain trust, build authority, and make more sales.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
"BuilderAll Platform is the best business decision I've made. It has all the tools you need to run a successful business, plus more for under $30! That's not a typo. I would pay the fee just to have access to the people in the group and Alex and Erick's mentoring. This company listens to what us and then takes action and creates it or fixes it if there is a bug. The app creator and Facebook Leads Capture are my latest favorite tools! Wow... I can have fun, make money, help others and have approachable and ethical leaders that care!"
We believe that in the modern business world, digital marketing and a solid online presence are vital to success. All entrepreneurs and small business owners, regardless of their level of business experience, should be able to manage their online presence, marketing, and sales process. However, juggling all those parts and still delivering your product can be time-consuming and frustrating!
The true power in digital marketing and the way thousands of dollars are generated on the internet every day is through email marketing. It’s because you can contact your lead whenever you want and even automate the whole process so you can sell even when you sleep. With Builderall, you can even easily create email campaigns and sequences that respond to the behavior of your lead. Plus, with Builderall, there are no limits to how many leads you have or the number of emails you can send out. Grow your email list as large as you want it and never worry about limits to what you can sell through your emails.
By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
With Builderall, you can start out with a simple test website and build it out using a platform equipped with the most advanced and sophisticated sales funnels and dozens of other included features. That's why Builderall is the perfect solution for all small business owners who want to become great entrepreneurs, service providers, digital marketing professionals, designers, coaches, networking professionals, and much more.