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Yet, I still rank #1, effectively outranking a very popular authority site like Life Hack. That goes to show you that while authority does count, there are other factors when it comes to online marketing that are weighted more heavily for this result set to be achieved. So don’t instantly think you won’t be able to rank in the #1 sport without massive amounts of authority.
And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.
While working at a Fortune 100 company for nine years before moving to lead my current team, I became fascinated by customer behavior. What kinds of digital offerings most deeply engage customers in their digital lives? I started by looking at some case studies of the products, services, communications and experiences that had been embraced and adopted by customers during the first two decades of the internet. Over a period of seven years working on inbound marketing campaigns, what I found was a recurring pattern of three behaviors that drove the adoption of new digital experiences, which I call the three core behaviors of a network: