Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Imagine how great it would be if you could get in touch with your lead without email or Facebook. Well, now it’s possible, because of the notification system built right into Builderall’s platform. With extremely high open rates, you can promote events, new videos, blog posts, promotions, webinars, or even Facebook Lives. You can use this tool unlimitedly, and it is by far one of the most efficient ways to contact your leads.
We believe that in the modern business world, digital marketing and a solid online presence are vital to success. All entrepreneurs and small business owners, regardless of their level of business experience, should be able to manage their online presence, marketing, and sales process. However, juggling all those parts and still delivering your product can be time-consuming and frustrating!
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