Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
Information is power, and we know you can feel confident in your business decisions when you have all the facts. That’s why we provide powerful analytics, so you can test your websites and funnels to achieve the best possible results. Use A/B tests to find out which sales page attracts more customers. Analyze which areas of your website draw the most attention and which pages drive the most conversions. Discover which buttons have the best placement and get the most clicks.
Success is in traffic! With Builderall's Share Locker tool, you can generate valuable organic viral buzz. Block your visitors' access to certain pages of your website until they share your content first. Just after we launched this tool in the Builderall platform, we had a user who used it to promote a job opportunity. He had more than 400 shares and received more than 500 resumes! Use this tool to make your content go viral too.
Static pages are dull. That’s why you can create a dynamic website with Builderall. With our smart system, you’ll get animations, countdown and evergreen timers, parallax effects, scrolling or time intent pop-ups, contact and registration forms, and much more. You can also optimize the search tools on each page of your site. Plus your website can adapt to the device your user views it on.
Our Platform is installed on the best servers in one of the largest data centers in the USA. We have a complete hack with more than 70 machines giving us the ability to serve thousands of users, send billions of emails, and provide unlimited access. Our system is built in a way that allows us to scale our structure as needed, giving you all the security you need to keep your business online.
AT&T chose DigitalMarketing.com after an extensive evaluation of a number of agencies in the market. We have not been disappointed with our choice. DigitalMarketing.com has been extremely beneficial to our ongoing strategies in helping us tailor our content and develop our online marketing programs to the level needed to exceed our sales objectives. They are continually looking for ways in which we can improve the return on our business development investment. I would highly recommend them to anyone.
Each time a customer chooses the Builderall Business account, they become an entrepreneurial affiliate in your network. When they make a sale, you'll make money. You can see this as your own network of sales outlets! Because our system creates your network automatically, it's the perfect system to use to build a more powerful and successful business. Check out the calculator below to simulate your earnings.
You probably know a lot of presentation tools, right? Do any of them allows you to build presentations where you can edit the CSS or easily embed it anywhere in your website or blog? If you need to create an interactive way of communicating with your visitors and integrate it into your website, we have the ideal tool that does it all, the Presentation Builder.
When you sign up for Builderall Business, you are automatically a leveraged affiliate of the platform. That means you have everything you need to publicize the Builderall platform and earn residual income. We already have a long-lasting, ready-made business that can make you money right away and earn you residual income while you build your dream business
Optimizing digital marketing can be tricky, and a simple definition does not necessarily translate into something that is useful for achieving business objectives. That is where the RACE Digital Marketing Planning framework comes in, as it can help break down digital marketing into easier to manage areas that can then be planned, managed and optimized.
We believe that in the modern business world, digital marketing and a solid online presence are vital to success. All entrepreneurs and small business owners, regardless of their level of business experience, should be able to manage their online presence, marketing, and sales process. However, juggling all those parts and still delivering your product can be time-consuming and frustrating!
You buy a costly yet fancy website, and when you look for it on the search engines (Google, Yahoo, Bing), no sign of it for weeks or even months. Anyone relates to that? Well, that's what happens when SEO is not a priority. Our SEO On Page report tool will give you all the information you need to make your page as SEO-perfect as possible to boost your visits.
You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.
We will also cover the importance of email and messenger bot marketing and why they are absolutely necessary in lead generation and list building. Then we will take a look at how Builderall is emerging as a disruptive all in one website building and marketing tool and how you can make money as a Builderall affiliate without any investment. And how this affiliate program can help you generate a sustainable passive income
Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.
When you sign up for Builderall Business, you are automatically a leveraged affiliate of the platform. That means you have everything you need to publicize the Builderall platform and earn residual income. We already have a long-lasting, ready-made business that can make you money right away and earn you residual income while you build your dream business.
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic.
There are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing. Organic, of course, is the allure of marketing professionals from around the planet. It's free and its unencumbered traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts.
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
The trouble is, there are thousands of people out there writing amazing blogs. There is a ton of wonderful, beautiful pieces of content out there. And the only way people will find your blog is if you bring them to it. Without amplification built into your content marketing strategy, your blog is a diamond buried five miles beneath the surface of the earth. It’s pretty! It’s valuable! But it’s not doing anyone any good.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.
We believe that in the modern business world, digital marketing and your online presence are vital to success. All entrepreneurs and small business owners, no matter what level of business they are should be able to know how to manage their online presence, marketing, and sales process. However, juggling all those pieces and still delivering your product can be time-consuming and frustrating!
It is so good to know however that there is an online program that is helping thousands to have success. What is even more amazing is that you can start this business no many down. Wealthy Affiliate has such a great program and I would encourage anyone to give Wealthy Affiliate a try that is making a big difference in the lives of so many by helping them to have online success.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
Social media has been one of the fastest growing digital marketing channels for years now and continues to play a major role in brand development and customer acquisition and engagement. Social media now is a critical element to effective content marketing and search engine optimization strategies. These marketing strategies simply can’t exist well without one another.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
If this is your first time visiting Groovy Marketing, let me introduce myself. My name is Josh Rhodes and I am an online entrepreneur just like you. I built a 7 figure business in just 10 months using Clickfunnels. I was actually the 18th person to win their dream car through the Clickfunnels affiliate program. So of course, I love Clickfunnels and wouldn’t be where I am today without it.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
Pay-per-click advertising, which is a form of SEM, is the art of paying for each click when it comes to advertising on a variety of platforms. From social media platforms like Facebook and Instagram, to search engines like Google and Bing, PPC has become the norm. The other form of advertising, which isn’t as widely accepted, is cost-per-thousand impressions (CPM).